Aarhus startup asks: Can your relationships be automated?

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In business, relationships play a crucial role in success, something Corelation Software has embraced in their approach to software development. As a B2B SaaS company, they set out to make life easier for professional service companies, especially marketing agencies and accounting firms. Their goal is clear: to increase customer loyalty and reduce churn by using a platform that effectively collects and analyzes feedback and satisfaction metrics across customers and employees.

Relationships from primary school

However, the story behind Corelation Software begins earlier, much earlier, way back in elementary school. This is where Folkeskole classmates Asbjørn, Jacob & Martin met each other. Little did they know at the time that they would end up starting a business together or that Jacob’s cousin, Anders, would also be part of the team.

Asbjørn, Jacob and Anders have worked as management consultants in Central Jutland for the past 5 years. They specialize in strategy and business development in B2B companies, with a focus on developing customer and employee relationships. Throughout their time in the industry, they agreed in their observations about a trend among the most successful companies. Companies that managed to strengthen the relationship between customers and employees not only experienced higher financial performance, but also long-term customer and employee retention.

In addition, the team consists of two full-stack software developers, Martin and Emil, whose skills have been crucial in shaping the product based on the vision and commercial experience.

“Jacob, Anders & I had been working on the idea for a year, and the planets aligned a bit when Emil & Martin became part of the co-working space,” Asbjørn Ottilius tells Techsavvy.media.

The vision behind the relationships

The heart of Corelation Software is identifying and addressing negative trends through data collection and analysis. By sending automated notifications when potential issues are detected, the aim is to catch them early so they can be acted upon proactively. This not only ensures improvements in customer satisfaction but also in employee satisfaction and retention. The result is a software solution that supports and improves relationships through automated feedback collection and analysis.

Corelation Software strives to be the key partner for professional service firms striving to optimize and improve relationships between customers and employees.

They have been around for a year and a half, but despite being early in development, they have managed to attract their first paying customers and have financed their growth through self-financing. The plan is to bootstrap, but a few investors have already shown interest, and should the right match emerge, they will not refuse to take investors on board

The future looks bright for Aarhus entrepreneurs. The very name Corelation also reflects the essence of its mission: to promote the understanding and development of the core relationships that determine the financial performance of companies.