This post is also available in: Danish
Aarhus-based AI startup Roccai has just closed a multi-million investment that will be used to take the company into the next phase: international growth. The investment marks an important milestone for the AI startup founded by Nanna Ulsøe, Jane Houlind Ulsøe and Nanna Bach Munkholm.
“It’s great for us as founders that we now have more opportunities to pay out salaries. We’ve lived on a rock and worked our way up through a few big customers. Now we can hire more talented people, and that makes a huge difference,” CEO Nanna Ulsøe tells TechSavvy.
The largest part of the fresh investment comes from existing pre-seed investors Hands-on Mikrofonden and Pernille Lynggaard Frandsen, who continue their support for Roccai. In addition, three new business angels are stepping in: Christian Søsted Poulsen, Anne Willemoes and Morten la Cour Pedersen. All three have been close to the company for a long time and now contribute with both capital and operational experience in areas such as sales, marketing and commercialization.
Accelerating international growth
Roccai has developed an AI platform that guides users to find the right products or solutions using simple questions. The solution aims to make product discovery more intuitive and human – something that has sparked interest beyond the Danish borders. The startup has already landed customers abroad and is experiencing increased international demand.
“We already have international customers on board, including in the US and Asia. This shows that we can deliver globally, and it gives us a strong foundation to scale far beyond the Danish market,” says Nanna Ulsøe.
The goal of the new investment is to accelerate this growth. The funds will be used to hire key personnel, strengthen sales efforts and further develop the product towards a new version this summer. At the same time, Roccai is already working strategically towards the next investment round, where timing and valuation will be crucial in a rapidly changing market – especially in AI.
“The game around AI has changed significantly. The expectations of what the technology should be able to do have become much higher, which means that we as a startup have to constantly adjust our direction. We try to hit something that will last – also in the long run,” says Nanna Ulsøe.