Blocking Temu: No more unsafe stuff on Danish marketplace for families with children

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Temu has taken Denmark by storm. In less than two years, the Chinese shopping app has become one of the best known and most used webshops in Denmark. This is despite massive bad publicity – including from the Danish Consumer Council Tænk, which has found that the products do not meet health and safety requirements in Europe.

This is now causing marketplace Reshopper to draw a line in the sand against the rising Chinese platform. Last month, more than 500,000 recycled goods were put up for sale on Reshopper, but as of this week, products from Temu are no longer welcome.

“We go to work every day with the goal of extending the life of the things we own by giving them a new life with a new family. The problems that the Danish Consumer Council Tænk has pointed out with Temus products are not in line with our mission to create a safe and quality-conscious environment for families with children, which is why we now see it necessary to say stop,” says Lasse Wulff Hansen, CEO of Reshopper.

If users on the platform still receive an item from Temu, Reshopper support will help refund the amount through the integrated buyer protection.

No thanks to advertising from Tema

At the same time, Reshopper has decided to remove all advertisements for Temu from the network of their ad provider.

“It’s ad revenue we’d like to live without, as the decision to block Temu is a step towards creating a more responsible market for recycling and sustainable consumption, taking care of our children and the environment,” says Lasse Wulff Hansen.

Reshopper hopes that other players in the market will take similar steps and focus on safety, sustainability and fair competition. A call that is echoed by the Danish Chamber of Commerce.

“I think it is gratifying that players like Reshopper are beginning to consider their own actions and positioning in relation to the difficult situation Temu’s entry has put the entire second-hand market in. The second-hand market, and especially products aimed at children, is characterized by a high level of trust between stores and consumers. There is no point in jeopardizing safety by uncertainty about the product’s origin, production methods and safety approvals,” says Niels Ralund, e-commerce director at the Danish Chamber of Commerce.