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Buy now, pay later: Startup has already reached a user base of 100,000 and works with over 2000 companies


This post is also available in: Danish

In a world that is constantly moving towards increased digitalization, innovation is essential to create solutions adapted to the new needs that arise with the new interfaces. It’s important to keep consumers in the loop while listening to the needs of businesses. It’s a difficult balancing act, but the Aarhus-based startup, Anyday, is trying to find the golden mean.

With their fintech solution, they are trying to create something smart and efficient that they believe will eventually promote economic growth and open more doors for new business opportunities. They’ve certainly done something right so far, if you look at their latest achievement.

Financing without the banks

They have achieved a user base of over 100,000 and integrated their Buy Now, Pay Later (BNPL) solution with 2,000 webshops and physical businesses in Denmark. Jonas Overgaard, CEO at Anyday, believes that their approach to BNPL is not just a new way of paying, but a paradigm shift in how we think about financial flexibility.

“There are far too many credit options that don’t make sense for consumers. This could be the bank overdraft that over half of adults have and pay for every month. Here we believe that a better alternative is short-term financing at no cost to the consumer, and where the stores that offer the option also take the cost of offering financing to their customers. In other words – Anyday is not an alternative to other BNPL solutions, but a better alternative to all forms of credit.”

The mindset behind their solution must be understood from the consumer’s perspective explains Victor Wolthers, Head of Marketing at Anyday;

“We understand that borrowing money through the traditional solutions on the market today can be cumbersome and expensive, especially when it comes to smaller purchases. That’s why we’ve created a solution that allows consumers to shop with ease without having to worry about long application processes or hidden fees.”

Read also: Anyday raises large multi-million investment and prepares to take on physical stores – TechSavvy

Specifically, they offer consumers an option to split their payment into 4 interest and fee-free installments. This is made possible through cooperation agreements with companies and webshops that agree to cover the transaction fee for consumers.

Their partners experience additional revenue on each order when they allow buyers to split their payment through Anyday’s BNPL solution.

The solution aims to strengthen the connection between consumers and retailers by offering a transparent payment experience.

“We strive to create a smooth experience where our consumers can shop with confidence and know exactly what they are paying so they can keep an overview of their finances. We have gathered over 2,000 webshops and businesses under our umbrella to give consumers a wide range of options in our dynamic platform. One of the things we are very proud of is that while we continuously develop our financial services, we make sure that consumers don’t experience any unpleasant surprises, so we can take the step towards a more accessible and sustainable economy for everyone,” says Victor.

At Anyday, they are determined to continue challenging the status quo in a more inclusive way. With the great support they’ve received, it’s safe to conclude that more people share their vision and see the potential of this new way of thinking about financial flexibility.

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