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E-commerce platform Luxit Sold to in a strategic move


This post is also available in: Danish

Back in October, bought ‘Party in a Box’, and now they have made another acquisition in Aarhus, this time with the purchase of According to the press release from, the Luxit brand will be preserved, which has been crucial for Annette Lucca Larsen, founder of

“When I started Luxit in 2019, it was a fun project for me with my huge passion and commitment to party decorations. I had a very clear vision of what products I wanted to sell and how I wanted the brand to look. I quickly confirmed that I was on to something when sales exploded and suddenly I had 30 employees, a huge warehouse and a 500 m2 store. It wasn’t exactly the plan, but it was fun,” writes Annette Lucca Larsen on her LinkedIn.

Annette Lucca Larsen has been running Luxit alone with various partners, but to take the next step requires more employees, which is not what I want. Temashop wants to maintain the Luxit brand, which I have built with great love – and that makes me happy and proud.”

Aarhus investor and Hungry founder Morten Larsen, who is also part of Luxit’s ownership group, has been involved in the company’s development. According to the press release, Luxit will retain its headquarters in Nørresundby and continue its operations until May 2024. The company will then be fully integrated into In addition, the press release states that Temashop wants to retain the Luxit brand.

Luxit specializes in exclusive party supplies and decorations for big events such as weddings, confirmations, christenings and Eid. sees the acquisition as an opportunity to expand their range and strengthen their position in the Nordic region as one of the largest within party supplies and costumes.

Annette is also married to the Lion, investor and entrepreneur Morten Larsen.

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