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Reshopper aims to increase both circularity and turnover by consolidating a wide variety of initiatives in its new physical stores.

Going green is not only about new solutions but also about making better use of our resources. And that’s exactly what Reshopper has been working on for the past 10 years: a marketplace for selling second-hand children’s clothes between private individuals, which today has 250,000 users.

Earlier this year, they took that ambition to the next level. With the acquisition of Kids Group, the app will now be joined by physical children’s clothing stores with remnants, returns and a physical extension of the marketplace to make Reshopper a circular super-concept.

»We want to create a unique one-stop shopping experience using data and the app that makes it easy to save money, minimise clothing waste and recycle goods time and time again,« says Casper Blom, CEO of Reshopper.

The interaction between the app and the physical store means, among other things, that items bought in the store are automatically registered with all the info in the app, so the item can easily be sold second-hand. And that’s crucial for the circularity: Reshopper doesn’t make much selling a pair of children’s shoes for 50 kroner, but if they handle the handle goods effectively and get them sold both the third and fourth time, it becomes a very viable business.

Circular hubs

With its physical stores, Reshopper is creating a number of hubs for the circular economy. Hubs where you can buy leftovers and returns that would otherwise have gathered dust in a warehouse or ended up in a landfill. Where you can trade second-hand clothes in a physical marketplace. And where a parcel centre is connected, so you can pick up parcel post from the app in the same place.

»Of course, you could just charge extra to climate compensate in a webshop, but I don’t think that’s how we solve the problem. The circular economy has always been difficult from a business point of view, but we have found a model that makes sense both for us and for the consumer, which is why I think it can succeed,« says Casper Blom.

Reshopper’s circular approach:

Reshopper has introduced a number of initiatives to offer customers circular shopping at a reasonable price. These include:

  • Packaging recycling: Surplus packaging from other brands is recycled, with Reshopper using stickers and tape to explain to users why goods are sent with packaging from another brand.
  • Click and collect in stores: means fewer shipments from the app – and with plans for 10-20 physical stores nationwide, Reshopper will be able to avoid shipping excessively.
  • Green shipping between users: Reshopper offers the greenest shipping through DAO and Bring between users.
  • Buying returns: Reshopper buys returned goods from other webshops that would otherwise be in danger of being discarded.
  • Shop and warehouse combined: Reshopper also uses the shop as a webshop and parcel centre – instead of using a separate warehouse.