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Scaleup from Aarhus is now expanding to foreign markets


This post is also available in: Danish

The company has started to look beyond the Nordic borders. This comes after three years of testing and developing their product in Denmark. They have purposefully developed a tool to combat insurance fraud.

The Danish company has entered the Dutch market with high expectations of seeing a positive increase in revenue. They have many sales meetings in the calendar and have received a seal of approval, which means that several Dutch companies are considering whether to use their product.

“We have been traveling around the Netherlands talking about our product, which has resulted in us being the first company to be accepted as an innovation partner of the Danish Insurance Federation,” Lars Julin, CEO and co-founder of Peopleway, tells FinansWatch.

The 2022 accounts showed a gross profit of DKK 10.3 million, with plans to expand into more markets once established in the Netherlands. The sights are already set on the Swiss and German markets.

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