Danish software solution wants to be the salesperson’s and CEO’s best friend

This post is also available in: Danish

Many salespeople still juggle a patchwork of overlapping sheets, documents and systems when they are sending out quotes and taking orders from customers.

But Orderstep wants to put an end to that challenge. Since 2017, the Danish software company has been behind a digital sales system that sends quotes, reminds you to follow up with customers and records any sales in the accounts – all completely automatically.

It’s all about freeing up salespeople to do what they are good at: selling, Lars Olafsson, CEO and co-founder of Orderstep, explains.

“With the systems on the market today, it’s difficult to keep track of the deals the salesperson has won and the ones they’ve lost. Often the CRM system is not integrated with the financial system. So to get a financial overview, salespeople have to sit and enter data manually instead of spending time going out and selling.”

Once a quote is sent out, the Orderstep system updates the financial dashboard, tracks emails, registers whether the customer opens, rejects or accepts the quote and ensures that the salesperson doesn’t forget to follow up. All at the touch of a button.

This results in a much better sales process. And in the end, often an increase in revenue, Lars Olafsson explains.

“Our goal is to make it as easy as possible to make sales. That’s why we’ve removed all the manual headaches associated with sales work so that salespeople can spend time with their customers instead. At the same time, the sales department is connected to the rest of the company, so everyone can follow traction and determine whether the strategy is actually working.”

About Orderstep

-280+ active monthly users in 11 different countries that together have:

*Sent more than 24,000 quotes

*Winning quotes for more than DKK 300,000,000

-The solution gives both CEO and salesperson a full overview of customers and sales

-Gives the salesperson an easy, intuitive tool that minimizes manual work, leaving more time to sell

-Integrates directly with a range of other systems

Used the solution to take the next step

One of the companies that has benefited from digitizing and streamlining the sales process using Orderstep’s system is the 45-year-old family business Dansk Miljørengøring.

The company, which provides traditional cleaning services on subscription, has over the past 15 years managed to increase revenue from around 5 million a year to around 72 million a year today.

This development has made it essential to streamline sales processes, says Thomas Berg Søndergaard, CEO and 2nd generation in the family business.

“We’ve had a deep wish for several years for an offer platform where we can send out uniform offers and keep track of how many offers are sent out. We now have that data available through Orderstep’s system and that helps us as a company to take the next step.”

As a CEO, it is easy to worry about how new systems will be received by the staff. That’s why the reaction to using Orderstep has been a relief, says Thomas Berg Søndergaard.

“It’s intuitive to use and it’s easy to follow up on the budgets we’ve agreed on. So everyone in the company is clapping their little hands right now. And that has an effect on our potential revenue going forward.”

The fact that the system is easy to use and quick to implement in the individual company has been an independent point for Lars Olafsson in the development of the system.

“When you do business with other companies, there are many things that are common across industries. That’s why the solution is made up of components, a bit like Lego, where all the bricks fit together and you can decide how you want to put them together,” he says.

In recent years, Orderstep has enjoyed massive growth and gained customers across Europe. The ambition is to become the leading quotation software in Denmark and, in a few years, expand to the rest of the EU.

“The dream is to democratize sales making so that it basically becomes something anyone can do – with the right tools, of course,” says Lars Olafsson with a smile.