Former Grundfos leader creates new AI company: “We deliver solutions that quickly create value and make AI tangible”

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With over 20 years of experience in management, strategy and digital products, Sara Schøler Lass has founded WeZimplify together with Carsten Heinmann from Heinmann Research. The company is the result of a merger between the companies Zimplifi, WeZimplify ApS and Heinmann Research, which has given the new agency a solid foundation from the start. Already they have secured a multi-million investment from Kollhoff Kapital, which sees great potential in their approach to artificial intelligence.

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Kollhoff Kapital has seen the potential in WeZimplify’s mission to make artificial intelligence accessible to companies that don’t normally have the resources to implement advanced technology. With this investment, WeZimplify is well positioned to scale their business and create value for customers as AI becomes a bigger part of the business world.

Digital transformations in SMEs

After 12 years as a leader at Grundfos, Sara Schøler Lass decided to leave the safe corporate world to follow her passion for creating meaningful and value-adding products. Over the past nine years, she has built two successful companies and advised major brands such as DEIF, COWI, Danfoss and Vitakraft. She has also held board positions at TV2 Østjylland and DI Silkeborg-Viborg. With a strong drive for innovation and a desire to challenge the status quo, Sara is dedicated to creating unique customer experiences.

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“Creating WeZimplify is a natural step for me. We want to make AI accessible to the many SMEs that lack the resources to implement major digital transformations. We deliver solutions that quickly create value and make AI a tangible tool in companies’ daily operations,” says Sara Schøler Lass, CEO and co-founder of WeZimplify, in a press release.

Carsten Heinmann, CTO and co-founder of WeZimplify, has a background as a full-stack software developer and years of experience in AI and machine learning. He has led numerous projects that have revolutionized how companies leverage technology and created significant changes in their digital strategies.

“We create solutions that make a real difference. AI is not just hype – it’s a practical technology that can save companies money, reduce manual tasks and increase productivity,” says Carsten Heinmann in the press release.