Leading platform acquires Aarhus-based startup to boost AI-powered customer service in Europe

This post is also available in: Danish

Norwegian Puzzel, one of the leading providers of cloud-based contact center solutions in Europe, has signed an agreement to acquire Aarhus-based AI startup Capturi. Capturi has developed AI to analyze customer conversations. With the acquisition, Puzzel will strengthen its focus on delivering improved customer service solutions using advanced AI technology. As recently as May 2024, Capturi raised a total of DKK 14 million in investments, and the company has delivered impressive growth over the past year.

Read also: AI startup raises another double-digit million investment: “It’s a testament that we’re on the right journey” – TechSavvy

“We are thrilled to join Puzzel and extend our innovative AI solutions to even more businesses and help them get value from their customer interactions. Together, we will harness the full potential of AI-powered conversational analytics, enabling businesses to deliver even more personalized and effective customer experiences. This partnership will allow us to further scale our innovations and deliver value-added solutions to a wider audience so they can understand and meet their customers’ needs even better,” says Tue Martin Berg, CEO of Capturi in a press release.

With Capturi’s expertise in conversation analytics, Puzzel plans to expand its product portfolio with a comprehensive suite of AI-powered tools.

Want to secure position in the European market

Going forward, Capturis will be part of Puzzle’s current operations and will help develop new ideas in Puzzle’s AI-based system to maximize the usability of the advanced AI tools.

Read also: With one connector, Startup of the Week will ensure better biopsies: “We see great economic potential for patients, hospitals and society as a whole” – TechSavvy

With the acquisition of Capturi, Puzzel will strengthen its position as an innovative market leader in cloud contact centers in Europe, offering a unified solution for companies that want to use AI to improve both customer and employee experiences.

“By acquiring Capturi, we are taking a big step forward in our mission to empower companies to deliver superior customer service,” says Frederic Laziou, CEO of Puzzel, about the acquisition of Capturi and continues

“Capturi’s AI-powered conversational analytics perfectly complements our existing solutions and our recent acquisitions in conversational AI, enabling contact centers to gain actionable insights that improve customer satisfaction and operational efficiency while creating value for their organizations.”