It takes some out of the box thinking when Danske Bank and its client companies in the tech industry plan the next step on their journey. The sportstech company Veo benefits and has just launched a new version of their intelligent camera for recording sports matches.

This article is sponsored by Danske Bank – one of the partners making “Sportstech 2021” possible.

When Danske Bank’s client companies in the tech industry are ready to take the next step in developing their business, there is more on offer than the traditional bank services and products.

“We think out of the box, and we tend to bring in our networks. For instance, if we’re dealing with access to risk-friendly capital, we’d cooperate with numerous Danish business angels and venture funds. This way, we connect the companies with the relevant people,” says Henrik Specht, Growth Advisor at Danske Bank.

Henrik Specht, Growth Advisor i Danske Bank.

This way, Danske Bank plans to be a strategic partner in finance for companies, supporting them and helping them set up in other countries, enter the stock market, or initiate contact with larger companies for B2B sales.

“The more products and customers the companies have, the greater their need for discussing different strategic options is. Where to invest next – England or Germany?” says Specht.

Video-Promoted Talent

Veo is one of the companies helped and advised by Danske Bank.

The tech company provides AI-run cameras, capable of recording matches without expensive equipment or an operator, to sports clubs all over the world, particularly amateur-level and youth clubs.

“Before Veo entered the fray, there was no equipment for recording matches available to this demographic. That’s why we have democratised the recording of sports matches; we believe that if there’s more video recording in amateur-level and youth sports, the clubs are much better equipped to develop their talents, whether players or coaches,” says Henrik Teisbæk, CEO at Veo.

The company has just launched a new generation of its signature cameras, which are now capable of livestreaming any of the 50,000 matches recorded weekly on Veo cameras – a delight for fans, parents, and friends.

“This way, we’re helping generate interest in the sport and strengthen internal ties inside the clubs, as we can make the club experience available outside the playing area,” says Teisbæk.

International Payments

Veo is present in many markets, including the American and the British, and it has therefore been important to the company to have a bank capable of managing and predicting potential challenges relating to international payments.

“Because we are a global SaaS company, we need to have an in-depth understanding of payment systems, of risks involved in currency exchanges, and of other complex financial challenges that a good bank could help us overcome – we truly appreciate Danske Bank and their help in this,” says Teisbæk.

Next time Veo is set to expand into a new market, Danske Bank is therefore ready to advise on possible challenges.

“The better equipped we are, and the more we get to have discussions on strategy with the company, the greater the chance and the possibility that we will make the difference we want to make,” says Specht.